Where to reach your audience? On the device they are most likely to have with them.

Increasingly, your audience is both reachable and expects to be reached. If you want to send information in real time about an event, don't count of them to come to your website. If you want people to get involved, go to THEM, don't wait for them to come to your website. Make activism easy, accessible, and where users are--on their smart phones.

Follow the arrow to see how active your country on mobiles on the world scene. 

Infographic: Always Connected? | Statista
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