From Radio to Mobile Apps, Voters can still be Reached.
The media landscape has always been in a constant state of flux. From the creation of newspapers to the invention of the radio then the television and how the internet, people have been working very hard to get the lots of people paying attention to what they have to say.
The internet itself has been a driver of media innovation. It’s a gigantic distribution network filled with information and lots of people looking to consume it. Since it’s mainstream appearance in the late 1980’s and early 1990’s, companies have been developing new products that carry that information to the right audience. We’ve seen innovations that have taken email from an obscure protocol that required a desktop application to access to creating beautiful web based email clients. We have seen internet IRC channels spawn the birth on online forums and chat programs that eventually lead to social networks and the social media revolution.
Today, we are in the midst of another evolution. It’s mobile. More and more people are accessing data on their phones in mobile apps than ever before. According to mobile analytics firm, Flurry, they are seeing more and more people choosing mobile applications over web browsing to consume content. This is an upward trend. Think about it. When you want to see a video on YouTube, do you go to the web browser on your phone or the YouTube app? How about when reading the news? Browser or app?
Here’s a bit of history for you. The first U. S. President to record his voice was Warren G. Harding in 1920. Calvin Coolidge was the first U.S. President to make the presidential radio broadcast. The first President to appear on television was President Franklin Roosevelt. The first president to send an email was President Bill Clinton, even though he only sent two. And the first U.S. President to have a mobile app was President Barack Obama. Like the radio, the smartphone has seen explosive growth. The first mobile app used by a presidential candidate in 2008 is as significant and event as when the first Presidential Radio Broadcast was first made in 1923.
According to Statista about there 182.6 million smartphone users in the U.S. by 2016. That will grow to 220 million in 2018. Smartphone users will make up 75.3% of the mobile phone users in the U.S. by 2016. For them, the norm is in their pocket. These are also the same people cutting the cord and canceling their cable and satellite service.
So you see, having a mobile app available to reach your constituents is a worthwhile investment and poised to become the norm by the next election cycle.
To learn more about how VoteRockIt can help you reach voters, please visit us here.