Most experts will tell you that politics, at their most basic, have not changed in hundreds of years. On the other hand, the way that politicians engage with the public, get out the vote, convince people that they are the candidate to vote for and otherwise connect with the public has changed dramatically. In the 1960s politics was profoundly changed in an instant during the presidential debate between Richard Nixon and John F. Kennedy. Today there is a new media that is even more powerful and more ingrained into our society, and it’s called the mobile smart phone. Just like television in the 1960s, the mobile smart phone is changing the way politicians engage with the public.
For example, in 2012 a Pew Research Center study was released that showed nearly 70% of all adults own a mobile smartphone! When you consider that the first mobile smartphone, the iPhone, was released only six years ago, those numbers are astounding!
With numbers like these, it’s not surprising that political organizers and organizations are taking a very close look at how mobile can help their campaigns. The fact is, with more people now using mobile devices to surf the Internet than laptops and PCs, your constituents have already started using their mobile phones to research you, find out about your ideas and plans, and even make donations to your campaign!
Like any type of business or organization, there is always in need to gain supporters, reach the public, engage on their level and do your best to convince them that you’re the man or woman for the job. That’s why mobile is so important.
Statistically, during the 2012 presidential campaign, over 80 million voters in the United States gained access to information about their political choices using their mobile smartphone. These numbers represent an incredible 200% increase in the use of mobile smartphones for political information over the 2008 election campaign!
The simple, inescapable truth is that people absolutely love their smart phones! It is said that the average smart phone owner is within 3 feet of their phone 24 hours a day!
If you’re in the political arena you should already have a mobile website at the very least. If you do, when voters use their smart phones to research you or make donations, they will be able to easily find the information that they need without having to use their fingers to scroll all over their smart phones small screen.
If you have any questions about using mobile smartphones in your next campaign, please let us know and we’ll get back to you ASAP.